#IAMAA social campaign

This project is a case study surrounding Alcoholics Anonymous, diving into the question of how to create a more accessible program for the younger demographic (21-29) wanting to get sober. Through this concept, we want to push the boundaries and see what the effects would be if people in AA gave up their anonymity. We aim to do this through merchandise, posters, and a website, and the driving force is to break the stigma that follows alcoholics and those in AA.